Founded in 1960 in Rome, Italy, Valentino is a house rooted in "Roman Couture," known for its signature "Valentino Red" and romantic, ethereal designs. The fragrance collection translates this haute couture heritage into scent, celebrating individuality and the cool, modern aristocracy of Rome. They are best known for the "Born in Roma" collection, which juxtaposes classic floral notes with modern woody overdoses to celebrate their heritage.