Founded in 1979 in Dubai, UAE, Rasasi is a family owned dynasty that pioneered the concept of the "mono brand" fragrance store in the region. The brand is renowned for its vast portfolio that seamlessly blends oriental richness with occidental elegance, catering to royalty and casual wearers alike. Rasasi is the creator of "Hawas," a modern aquatic scent that became a global phenomenon and set a new standard for performance in fresh fragrances.