Founded in 2018 in the UAE as a luxury division of Al Haramain, Orientica Premium is designed to bridge the gap between traditional Arabian perfumery and modern connoisseurs. The house focuses on rich, opulent ingredients like oud, amber, and saffron, packaged in visually stunning, heavy-weight bottles that reflect the quality of the juice inside. They are widely celebrated for their "Amber Rouge" and "Royal Amber" scents, which have become viral sensations for their incredible similarity to ultra-expensive niche masterpieces.