Founded in 1988 in Paris, France, Maison Margiela is an avant garde house known for deconstruction and anonymity (the founder famously never gave interviews). Their "Replica" fragrance line, launched in 2012, is dedicated to reproducing familiar scents and moments from varying locations and periods. Each bottle features a cotton label resembling clothing tags, describing the "fragrance memory" inside, such as "By the Fireplace" or "Jazz Club."