Founded in 1980 in the UAE, Lattafa is one of the world’s most recognized names in Middle Eastern perfumery. The house is dedicated to the concept of "Lattafa," which signifies kindness and pleasantness, a philosophy reflected in their approachable yet high-quality compositions. By merging authentic Arabian luxury with global trends, they have created a massive portfolio of scents known for their exceptional longevity and opulent presentations. The brand is particularly celebrated for its "Pride" and "Asad" lines, which have redefined expectations for performance and sophistication in the affordable luxury market.