Founded in 2000 in Detroit/New York, John Varvatos unites old world craftsmanship with a modern rock 'n' roll sensibility. The fragrance line is distinctive for its use of artisanal notes like rattan, leather, and tobacco, housed in hand woven flask bottles. The brand is celebrated for "Artisan Pure," a citrus herbal scent that is widely considered one of the most natural smelling designer fragrances on the market.