Founded in 2018 in Paris, France, Jo Milano Paris is a contemporary house that masterfully blends traditional elegance with the high energy of modern style. The brand has quickly gained a cult following for delivering "niche quality for the everyday," offering intense performance and luxurious sillage. Their signature "Game of Spades" collection is inspired by the intrigue of high-stakes play, with each fragrance named after a winning hand or iconic card to reflect a unique facet of the wearer's personality.