Founded in 1976 in Paris, France, Jean Paul Gaultier is known as the "Enfant Terrible" of fashion, famous for challenging gender norms and creating the cone bra. His fragrance line is equally iconic, instantly recognizing the human form with bottles shaped like busts in tin cans. The brand created "Le Male" in 1995, a mint vanilla scent that shattered the conventions of masculine perfumery and remains a global bestseller.