Founded in 1975 in Milan, Italy, Giorgio Armani introduced the deconstructed jacket, changing the silhouette of fashion to something more relaxed and essential. His fragrances follow the philosophy that "elegance is not about being noticed, but being remembered." The house created "Acqua di Gio" in 1996, inspired by the smell of the sea on Pantelleria island, which became the best selling men's fragrance of all time.