Founded in 1988 in Dubai, UAE, Fragrance World has grown into a global powerhouse dedicated to democratizing luxury perfumery. The house is celebrated for its ability to capture high-end niche DNA and present it with exceptional performance and craftsmanship. Founder Mr. Poland Moosa, earned his unique nickname after his early successful trading ventures in Poland during the late 80s, a journey that laid the foundation for an empire that now spans over 150 countries.