Founded in 2006 in London, United Kingdom, Escentric Molecules revolutionized the fragrance industry with a radically minimalist approach to scent creation. Created by visionary German perfumer Geza Schoen, the avant garde house challenges traditional perfumery by focusing on single, pure synthetic aroma molecules rather than complex blends of natural ingredients. The first 5,000 bottles of the brand's legendary debut fragrance, Molecule 01, were actually completely filled by hand inside the office of a fellow niche perfumer before officially launching.