Founded in 1970 in the Holy City of Mecca, Saudi Arabia, and later moved to the UAE, Al Haramain is one of the most historic and respected names in oriental perfumery. The house is dedicated to preserving the art of agarwood (oud) and traditional oils while expanding into modern Eau de Parfums that appeal to a global audience. They are particularly famous for "L'Aventure" and "Amber Oud," which are widely regarded as some of the highest quality gold standard alternatives in the industry.